Kialla Reset Music Video

Resetting relationships

Reset is a dark, beautiful melancholic electronic song that deserved a beguiling video with a pinch of weirdness.
I wanted to create a haunting immaculate landscape that displayed the duality of human nature: female and male, black and white, color and paleness. Just like in a Rorschach test, the mirrored imagery allows the viewer’s perceptions define his or her interpretation of what they see.

Check out Kialla’s music. These guys are great.

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element14 presents

The New Makers on the Block

The Ben Heck Show has been running on the element14 community for about six years, and this year marks the point where Ben is looking for new adventures in life. The show organizers wanted a video intro to transition from the Ben Heck Show into the new element14 presents channel. They didn’t want to break away much from the previous video which had a pinball machine – a reference to Ben Heck; he loves pinball machines.

The new show, element14 presents, would fundamentally have ten VCPs (Video Content Producers). Each VCP would send a video tutorial, similar to Ben’s, on which they would be showing how to hack things or make some electronic gadget (builds).

In the spirit of the maker community, I decided to create a video in which a maker would literally “build” the logo for element14 presents using tools makers use, recycled circuit boards, video game parts, and lots of props that the community team brought up to the studio, including Ben’s builds. The whole process of the making of the logo would be shot and edited in one simple short intro 15 seconds video. Later, I found out that cutting a circuit board with a Dremel is quite a challenge, but I had the full support of my team and one of them, a maker himself, asked me if I needed help cutting the boards. I gladly accepted the offer.

In the end, the client was pleased, and the viewers enjoyed the new video.

Chicago Office Walls

300 South Riverside Plaza Murals

Newark element14 is an electronics distributor company that has been in business for 84 years. Newark has operations in the US, Canada, and Mexico, and now it is part of Avnet – ranked #128 on the 2017 Fortune 500 list according to

I started working at Newark 10 years ago when it was located at the corner of Ravenswood and W Lawrence. A few years ago, Newark’s office was relocated to downtown Chicago, and I had great opportunity to conceptualize and design all the office walls. Before designing the walls I created a story, or at least a theme on which I could grow upon. The idea was to create a portrait of our clients, the electronic and industrial engineers, thought the things they work with.

To be continued…

Great things are done when men and mountains meet

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